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Incontinence is more common than you think

A worldwide aging population means that the need for incontinence products is also increasing.


Loss of bladder control is common and if left unmanaged, can be embarrassing. It can cause people to avoid their normal activities, ending up isolated, embarrassed and worried about how they smell. They may also limit their water intake out of fear of losing control.

Access to incontinence support gives the individual confidence that they will not wet their clothes if they don’t reach or find a toilet in time.

Incontinence underwear, pads and liners quickly draw moisture away from the skin and neutralize urine odor. They are designed specifically for the rapid flow and heavy volume of urine. Quite often, incontinence sufferers will use menstrual products for bladder leakage, which will leave skin feeling damp and uncomfortable, and at a higher risk of irritation and infection. Menstrual products are not a substitution for incontinence products as they don’t protect skin against urine and won’t neutralize the urine odor.

Adequate access to dedicated incontinence products such as underwear, pads and liners, is crucial to ensure comfort, cleanliness and dignity.


The financial burden of incontinence can add up quickly. Absorbent products and medical treatment can be expensive to maintain and can often mean the difference between getting appropriate help and support, or not.

It is a global issue that can be supported by donations, education and awareness.

The Naturalena Foundation, a registered charity, donates much-needed essentials such as baby wipes or adult body wet wipes, hand sanitiser, period products, incontinence products and diapers to those in need either directly, or through other charities and foundations around the world.


End the Stigma

The walls of shame associated with incontinence result in a reduced quality of life, decreased use of health care, stress and discrimination.

Its time to end the loneliness of incontinence.

Couple Enjoying Outdoor

Get Involved

Whilst ending the stigma is the most effective long term solution to restoring the dignity of all those impacted, unfortunately people all over the world are currently without access to incontinence products and need our help. 

“Dignity is as essential to human life as water, food, and oxygen. The stubborn retention of it, even in the face of extreme physical hardship, can hold a man's soul in his body long past the point at which the body should have surrendered it.”

Laura Hillenbrand, Unbroken: A World War II Story of Survival, Resilience and Redemption

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