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Menstrual Hygiene Day 2022

Even today in 2022, Menstrual taboos still exist in many cultures, resulting in the stigmatisation, exclusion, and discrimination against millions of people around the world, simply because they menstruate.



Having code names for our period, as well as menstrual products stems from old-fashioned embarrassment that highlights the implied shame in a natural bodily function. This outdated societal and cultural shame in menstruation only serves to hold back such a large proportion of the population by making them feel that it’s a disadvantage to menstruate.


Menstrual Hygiene Day draws attention to the misconceptions around menstruation, encouraging public conversations that may otherwise not happen. These conversations encourage much-needed change such as ending period poverty and discrimination.


Over 800 million people menstruate daily, and the importance of combatting period poverty is ever growing with our population. People all over the world continue to experience increased economic vulnerability due to the financial cost of menstrual hygiene products, which can lead to cultural shame, ostracization and affect their day to day lives.


The impact of period poverty, particularly in young people is far reaching. Period poverty has a direct negative impact a woman’s health as well as her ability to live her life normally, and with dignity. Without access to sanitary products, young people around the world miss school each month, thus compromising their education, and impacting their future.


Not talking about menstruation leads to continued ignorance which helps perpetuate the isolation, shame, and danger faced from misinformation around periods.


In some countries, when a girl has her first period (generally between the ages of nine to fourteen), it’s believed to be a sign that she’s ready for marriage and childbirth. Their young bodies, though menstruating, are still developing, and in fact, pregnancy and childbirth complications is the leading cause of death among girls aged 15–19 years globally.


Publicly acknowledging menstruation challenges and erodes away at taboos that still exist. Menstruation is not a choice, and every person should have adequate access to basic sanitation items.


The goal of Menstrual Health Day and the MH Day movement is to build a world where by 2030, no one is held back because they menstruate.


At Naturalena Brands, we continue to remain committed to creating a world where no one is held back because they menstruate. Adrian Forsyth, Naturalena Brands’ Co-Founder and Director believes that “as period poverty is a solvable issue, having access to period products should not be seen as life changing, it should be a standard right for all.”


Change your period care and change the world.


The Naturalena Foundation was established with a steadfast mission to give good to the world through its charitable efforts. The foundation provides a platform for our company, our staff and our customers to provide a positive impact on our community.


​We provide assistance to women and children both in our local communities and globally where needed.


Our Mission is to create a world where young girls and women are not disadvantaged by the natural process of menstruation and can access and enjoy all opportunities available in an unhindered healthy way to deliver greater equality, opportunity and wellbeing for not only young girls and women, but society as whole.


For every purchase, Naturalena Brands donates a percentage of sales to deserving local organizations and communities around the world to help those who are underserved. The more products we sell, the more good we can do for the world.


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